Marketing & PR
Do you want to appear on TV, newspapers and magazines without incurring enormous expense?
Buying advertising space in the traditional media is extremely expensive, so we have developed a cost-efficient alternative. With the marketing experience in the Iocal market and the right connections we make your work become a news item everyone is talking about!
GBD works with you to create a multi-spectrum Marketing & PR strategy to ensure continual exposure of your company on TV, radio, and on daily newspapers and respected trade magazines. Our wide-ranging personal connections with the local media outlets become your asset. We devise a calendar with the best media angles to make you news worthy all year long, and adapt press releases to suit each outlet’s needs.
GBD offers:
- Highly targeted press lists to ensure the most relevant and celebrated journalists and influencers cover your events
- Meaningful exposure by influential journalists in the most influential newspapers/trade magazines
- Location, location, location – we make every effort to put you on the front page or in key locations in print media
- Creation of communication background material (key messages, visuals, Q&A, etc.)
- Customized distribution of press kits
- Access to a personalized list of press contacts;
- Monitoring of editorial calendars and yearly events for maximizing news potential
- Press interviews for key management;
- Organization of customized press events (press conferences, presentations, press familiarization trips)
- Networking opportunities for profile-raising and collaboration
- Collection of press reviews from all media outlets
